I have been playing with the joy that are widgets for some time now. You can see a lot of my attempts at www.randomdomainname.co.uk. Widgets are simple and fun to program but they are also a great potential source of linkbait.
The concept of linkbait is really simple indeed. You create an awesome article which other people on the web want to link to or a great tool/widget which other users want to place on their site and contains a link. Distribute said article or widget through any promotion you have available to you and suddenly you have hundreds of high value links across the net.
My latest experiment in this field is my cocktail of the day widget on typepad. Using Yahoo! site explorer I have followed the progress of the back links tracked to my cocktails site since I launched the widget. On launching the widget I had 186 tracked backlinks, within 2 weeks of certification I am now at 494 links and growing at c. 20links a day still. Many of these links are from high page rank pages and blogs.
The Blog owners get a cool tool that let's them show a cocktail of the day on their blog and I get a really awesome set of backlinks to my website. Everyone's a winner and I hope this will help me to continue to build traffic to my cocktails site.
Hmm I don't think anyone has called a cuty in quite a while but thankfully that picture is only 2months old from my birthday. Glad you are liking the widget, tell all your friends ;)
Posted by: alex | November 11, 2006 at 04:57 PM
Tis a great thing! Thanks Alex! And who knew you'd be such a cutie! :p
Posted by: Kat | November 08, 2006 at 08:25 PM