Today I was on my site when I saw the following ad:
It says get "AT&T Yahoo! High speed internet pro" and the animation leading up to this was about digital music streaming and noted that AT&T Yahoo! was the fastest broadband you could get at that price.
The ad took 20secs to load which doesn't really convey that message and on checking the file it was a poorly optimized banner which was hugely bloated and it could have done the same job faster in gif (but it was in flash... which is usually better for this stuff). On watching the loading I noted the URL it was coming from was an AT&T url (not Burstmedia *hug*) and this was where the delay was.
I decided to dig into burstmedia (who served this particular campaign to my site) and take a look at how I was being paid on the ad. I found the stats pretty quickly (Burst have a great interface) and I have shown this advert 71,017 times for which AT&T have paid me $117.89 (thank you very much lol) and it has been clicked on 51 times a 0.07% CTR when banner ads in this placement on my site average 1.52% CTR... (that means my average earning per click on this campaign is >$2, LOVE IT). I wonder if there is someone in the marketing team at AT&T wondering why the CTR is so low or the performance of internet marketing so bad??? I think the total kicker on this one for me is that the campaign has been running for 51days!!!
I hope whoever is running this campaign learns something and if they don't that they never, ever work for me.
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