« April 2007 | Main | June 2007 »

A Beautiful Internet Marketing Experience

This has to be one of the most beautiful graphic integrations I have seen. Smirnoff Black Cherry on Pandora. It really set me longing for a smirnoff black cherry and coke which I will be having this evening in the bar. Very cool indeed and I can only hope that I will be able to produce a calibre of IM similar to this as I progress in my career!

 

The Cocktail Recommendation Engine is Live

Finally with a month of data under my belt I launched an AB test on the cocktail recommendation engine on Friday. The cocktail recipe the test group will see is shown below. Early indications are great with initiall navigation for visitors entering the site on these pages clearly influenced by the cocktail relationships shown. I will give more details of how to produce an accurate AB test via Google Analytics in another post (cos I am still figuring out a few of the kinks).

My Photo
Blog powered by TypePad

my flickr tag cloud