Getting called a Guru Rocks
One of the fun things about my blog is I get to meet awesome people all the time and one of those people is Will Wynne (another is Pete Flint which makes sense if you read the link below). Will was a colleague when I worked in the eBay UK office who has set up an amazing flower delivery startup in the UK called Arena Flowers and has just set up a blog to go with it as well.
A year ago when Will was thinking about starting out he and a partner came out here and spent some time talking to me about SEO and how to get to the top of search engine rankings. Lo and behold they really listened to me and did far more reading awesome blogs on the topic and digging deep into the webmasterworld and digital point forums.
The result was they gained a tonne of traffic really quickly and although I guess now SEO isn't so important to them as they have tonnes of repeat satisfied customers, great press and really seem to have nailed their SEM marketing it's really cool that Will took the time to blog about our little meeting last year. Read more here: http://www.arenaflowers.com/blog/?p=51#more-51

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