PR is a beautiful thing

This month has been amazing for me in PR. The image above is an article from the "connected" section of the Daily Telegraph in the UK telling people to try out my cocktail website this summer. I did nothing to prompt this and yet it is worth thousands of visitors to me AND the back link in the article is a really positive natural search boost. I also managed to get featured (only offline) in FHM Australia this month for my paper airplanes book.

Over the years PR has been great to me and so finally I am starting to think about putting together a bit of a pr plan to seek out some press for my websites rather than just wait for it to happen. Here's hoping that will work out!