Revver Blows Me Away Again

I want revver to win in online video... badly. These guys do a really fantastic job on quite a few fronts. #1 they pay you a revenue share of the money they make with your content. #2 their product just works... no fuss no faff, upload your video and go. #3 they don't shy away from user forums so I am confident can give my input and will be heard.

They even have a developer program which I hadn't even looked at man I have ideas how I can make money with that. Today's post is however all about their analytics.

 

They now offer me reports by video for the revenue I am making

They also graphically displaying completion rates for videos.

Using this data I can do a lot of optimization for my site of which videos to display and where. Ideally I would like to be able to do some more granular tracking by inserting my own tracking ID by which I can report as well. Perhaps some classes of user do not convert well into advertising dollars and so I shouldn't show them a video. Perhaps some users only ever view videos and so I should put the video above the fold for that class of user. Who knows? I would love to track it.

The future is bright for people exploring online videos to help improve user experience AND make money. Long live revver and their undeniable talent...

Comments

[Alex Black]

Thanks for the post Alex! We have some additional stats in the works for shared videos (we have an affiliate program that gives sharers a 20% revenue cut for sharing videos), so stay tuned for that over at the Revver blog - http://blog.revver.com

[Adrian]

I think Revver will be a strong player for people who want to use video and who want to make money.

I don't think they will 'win' the market per say.

YouTube will still be everything to everyone and a lot of TV clips.
Vimeo will become a strong player of home videos.

And of course I hope vzaar wil be a strong player of video for people who want to improve their eBay listing.

Of course you have shown several key features we probably need to implement to be successful in this market.