Always Use The Keyword In The Title

Don't you just love it when a plan comes together :)

A week ago today I wrote about an error I had made with targetting the keyword "cocktails" on my cocktailmaking.co.uk website. Despite my little project recently to boost the backlink love on my site using the keyword "cocktails" I did not have the word "cocktails" itself in any of the important places in my homepage. I changed that exactly a week ago and now have moved from position 9 to position 2 for the search term cocktails in google.co.uk (although no similar success on .com as of yet).

This has also resulted in a really awesome boost in my traffic as the graph above for this month shows (I made the change on the 22nd). So more thoughts on that front coming in the future I guess but backlink love is nothing if the relevant keyword isn't on the page being backlinked... bear that in mind :)

Comments

[Michelle]

Can also give keywordspy a try.KeywordSpy.com is a Keyword Research Tool that helps identify what keywords competitors use, with results actually reflecting what advertisers are using at the current time. - http://www.keywordspy.com

[alex]

erm this is SEO not SEM but yes what you suggest does totally work in SEM. Thanks for posting on my Birthday ;)

[Mike Mothner]

In addition to always including the keyword in the title, in much of our work managing large scale campaigns, we have also noticed that it is highly beneficial to include the keyword in your ad text. This means that not only is the keyword highlighted in the title, but then again in the ad text as well. This certainly helps to bring more targeted traffic to your site and reduces overall cost per click.