Don't you just love it when a plan comes together :)
A week ago today I wrote about an error I had made with targetting the keyword "cocktails" on my cocktailmaking.co.uk website. Despite my little project recently to boost the backlink love on my site using the keyword "cocktails" I did not have the word "cocktails" itself in any of the important places in my homepage. I changed that exactly a week ago and now have moved from position 9 to position 2 for the search term cocktails in google.co.uk (although no similar success on .com as of yet).
This has also resulted in a really awesome boost in my traffic as the graph above for this month shows (I made the change on the 22nd). So more thoughts on that front coming in the future I guess but backlink love is nothing if the relevant keyword isn't on the page being backlinked... bear that in mind :)