Upshot of blocking weight loss ads – 50% of revenue

I made the decision a couple of days ago to remove weight loss (and a bunch of other low quality) ads from my site having been told by a friend that google gives that option.

As you can see from the below image that should have cost me 20% of my revenue (stretching to around 25-30% with everything else I blocked) and with even backfill (as another friend pointed out on my Facebook note) I should really have only lost 10-15% of my revenue. No biggy and a warm feeling at that.

It turns out that isn’t what happened.

So I essentially halved my cocktailmaking.co.uk revenue which definitely cost me $1000s (I am hoping for a rebound in revenue next year as adsense retrains to the new ad selection otherwise this will have cost me more than $1000s :( ).

I still feel good about the decision though. When I was describing the change to my mum she told me about clicking on one of the ads on my site herself and she was smart enough to see it as a scam and pull out.

There is a lot more to be said on this subject. The most important point is that it’s hard for small publishers like me to keep on top of stuff like this but the remnant inventory ad networks can only make decent money by running these scam ads. This creates a very difficult situation.

We really need the brand building $$$ to start flowing online. I have an audience of 400k people this month with the vast majority in the US and UK. A magazine or newspaper with that circulation can command far higher revenue for that. Some day I hope the web will be able to do so as well.

Comments

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[Genos2007]

Well,I do not quite understand your decision.You have a great Blog and you are entitled to make money with it right?
Maybe promote a weight loss product as an affiliate? But only if it meets your standards.I think I could assist you in the monetization part (at no cost of course).There are some new ways to make money with these great blogs..You have my email so if you would like to share some info feel free to contact me.
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20% of revenue is a lot.. Why should you just change those scam ads to something that is really useful for visitors? Such as Clickbank products? Man, I can't imagine myself losing 20% of my revenues...

Hope your bussiness doing well. Good luck!

J.

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[Anna]

Alex, if you are using AdSense does not mean that you are responsible for their advertsers scam... You should not take your website's visitors as imbeciles who are not able to identify scam. They are persons of ripe years and can have their own destiny after they click some links under the 'Ads by Google' title... Thanks for sharing and possibility to comment! Welcome to visit Ideal Weight Blog to find some recipes and great articles! Thanks!

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