I just completed a panel on facebook advertising at Affiliate Summit West.
I always enjoy affiliate summit because it is full of people who really understand internet marketing. It’s always good to talk to people here because their entire livelihood is based on how good at internet marketing they are. I find that when someone is using their skills to put food on their table that a lot of the theoretical rubbish is thrown out and folks really really focus on doing what works. Often in a big company people get very cerebral and theoretical and engage in plumping their egos about how clever they are rather than focusing on what works. For all the well publicized negatives about the affiliate industry that is a huge positive for me. This industry really knows it’s stuff.
The single most interesting thing about the panel today for me was Markus’ point about how plenty of fish see huge branding impact from Facebook ads. He called out that when they run an ad campaign they see an up tick in total traffic well beyond the direct clicks and when they stop that campaign often a chunk of that uptick continues afterwards. This is I believe the crux to where internet marketing is going in the near term. More focus on the harder to measure branding values online… if TV can do it, so can the internet!
Anyway thank you to my fellow panelists for stepping up to talk about fb ads:
- http://plentyoffish.wordpress.com/ - markus
- http://www.shoemoney.com/ - shoemoney
- http://globalizer.com/ - mark
- http://www.jimkukral.com/ – jim (our moderator)
Here are some totally self interested positive twitter comments a friend sent to me which I wanted to share: