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Probably targeted at any site: search, as I got the same kind of ad for my site, while it's indexed and I'm using WMC already.

It would have been really smart if the add was only targeted at site: searches where the site is not actually in the index, AND not using WMC.

It would be even smarter if a user is logged into their Google account, and using WMC, to display a specific tip and link to help page where they can find information on how to actually get indexed.

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