I want revver to win in online video... badly. These guys do a really fantastic job on quite a few fronts. #1 they pay you a revenue share of the money they make with your content. #2 their product just works... no fuss no faff, upload your video and go. #3 they don't shy away from user forums so I am confident can give my input and will be heard.
They even have a developer program which I hadn't even looked at man I have ideas how I can make money with that. Today's post is however all about their analytics.
They now offer me reports by video for the revenue I am making
They also graphically displaying completion rates for videos.
Using this data I can do a lot of optimization for my site of which videos to display and where. Ideally I would like to be able to do some more granular tracking by inserting my own tracking ID by which I can report as well. Perhaps some classes of user do not convert well into advertising dollars and so I shouldn't show them a video. Perhaps some users only ever view videos and so I should put the video above the fold for that class of user. Who knows? I would love to track it.
The future is bright for people exploring online videos to help improve user experience AND make money. Long live revver and their undeniable talent...