I have written here plenty of times about my cocktail making and paper airplanes sites. I have also written in the past about the depressing truth of shrinking markets and about finally getting to the year of mobile in 2010. This is really important when I look at the growth of both of my websites.
Specifically the mobile internet is growing really, really fast but the desktop internet is slowing down and usage is transitioning to mobile. The interesting thing is that different topics lend themselves to mobile and to the web today. Paper airplanes and cocktail recipes make a really nice pair of examples for that:
When you look at paperairplanes.co.uk the mobile web is still a very small percentage (you probably want to sit at a computer screen/desk making these):
Whereas with cocktailmaking.co.uk the mobile web is already at 50% (you are probably in a bar or at a friend’s house and trying to figure out what to drink/how to make your favorite drink):
The same holds true when you think about what mobile OS you are optimizing for. In India it seems you’d be an idiot to spend a minute thinking about iOS whereas in the USA you’d be crazy not to have iOS as a top priority. Mobile is the future, it’s on a clear track to be the majority of all traffic to my websites but I should be focusing on mobile for cocktails whereas maybe, long term, paper airplanes is a dying business (perhaps I could fight off the increasing number of competitors in web SEO but I am not sure it’s worth it).