I don’t think I am giving anything away when I say the facebook stats page at the start of 2009 said: 150MM users 50% of whom log in daily i.e. 75MM daily users and today says 300MM 50% of which log in daily i.e. 150MM daily visitors. Hitwise, Comscore, Compete, Nielsen etc… tend to back this up. However Google trends for websites not so much.
I think there is some more work to be done here esp. since one of the largest sites on the web can have such inaccurate data on Google trends. This is a shame since I really think google trends for websites and adplanner are awesome tools and this makes me lose a little faith in them 🙁 That being said plain old Google trends data looks fine.
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