In my earlier post about using php setcookie() for an adsense test, I set up a test to see whether traffic sent to my site from Google behaves different to traffic sent to my site from non Google domains. The results confirm my thoughts that Google users are more likely to click on Google Ads.
The Google user’s CTR is significantly higher than non Google users. However the CPC for non Google traffic tends to be equally or more valuable. So essentially clicks from traffic sent to my site by other search engines are equally or more valuable than those from Google, however Google-referred traffic is far more likely to click on Google ads.
Above all this test has taught me one thing. I am massively frustrated with only 200 channels in Google Adsense for Content. This is far too low to do the testing I want to do.
Come on Google, you guys know data, you guys are excited by the interplay of variables, why not let me get access to that data and really play with it?
Leave a Reply