Working on enterprise internet marketing (100MM’s of pages and visits) is very different from sites with 100,000s or 1,000,000s of visits. I am very lucky to have had the chance to work across both of these scales with my personal sites and professional experience. This difference is becoming clearer and clearer to me.
I was recently asked for my personal thoughts in a survey on the challenges facing SEO in a large internet company so I thought I’d start by sharing them:
- Understanding the addressable market & actual current marketshare
- Duplicate content issues
- Getting deep links at scale to 100MM’s of pages
- Self processing huge volumes of traffic data
- optimizing 100MM’s of landing pages
- calculating the value of a given potential seo change
- dealing with international
So anyway those are my thoughts on the challenges of enterprise SEO. Despite these it’s a really rewarding area to work and very possible to have success in this field.
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