Last week I made a major change to my cocktail site. I moved the main navigation from the right to left and reduced the number of navigation links shown by half (to reduce duplication of top bar navigation with side bar navigation and give more space for ads).
Below is a graph of page views per visitor before during and after the change from Google analytics. Can you spot when I implemented it? It’s the 3rd dot from the right. There was absolutely no change, I even studied the hour I pushed the change and nothing happened.
Sometimes things you think are important, aren’t. I stripped out half the navigation on every page on my site and completely changed the site and still people use the site the same way. I guess the advice is make bold changes, see what happens. Sometime’s it’s good, sometime’s it’s neutral, sometime’s it’s bad but the easiest way to find out is to try it.
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