So I spent a little while chatting to the awesome folks (Hal and Ryan) over at porthos.com over the weekend. They have been making an effort to improve the SEO on their website and after a chat we had back in december their results have improved considerably. This chat really set me thinking alongside a few articles by Rand over at SEOmoz.org which talked about the basics of SEO and how having been involved in SEO for almost a decade many people who know about SEO consider the basics to be universally known and understood. That of course isn’t true! So I thought I would post my 3 SEO basics here and share the knowledge:
- Think of the keyword first: there are three components. This holds true for every small and large web retailer I have worked with.
- Content is king: You hear this a lot in the market these days esp. with social media but I don’t neccessarily mean huge volumes of user generated content (although this has worked for me in cocktails). I mean make good quality content for search engines and users.
- Get your linking strategy right: I see this as having three components
It was esp. interesting to me going through these points with Hal and Ryan because in return they treated me to some fun wine tasting and taught me a little bit more about wine. Perhaps whenever someone talks to you about SEO you will remember that just maybe the stuff we take for granted as universally held fact just isn’t!
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