DVD play and Safeway’s just got a massive thumbs up from me for awesome and timely user targetting that just set me thinking. I am a regular purchaser of DVD play dvd’s for 99c. Directly after shopping I often go to one of their machines and I take a movie home I chose not to watch in the cinema. I then return it the next day when I pick up milk or dinner or whatever.
I haven’t used the machines for a month or so due to being away, watching some stuff from google video and so on. I went into Safeway and bought my usual groceries and got a token that gave me a free movie rental. I used it immediately… took out the shooter (an awesome movie where Mark Wahlberg acts instead of just taking his shirt off). I loved the movie and have been reminded I love DVD play and will totally go back again for another movie next Sunday… GREAT JOB on user targetted advertising.
Now I guess this isn’t internet targetting but I can totally think about how this could be amazingly well used by all manner of ecommerce websites when someone completes their checkout… the majority of the time I checkout I get no cross selling, upselling and certainly not targetted based on my past actions. So come on guys… pick it up. There are a lot of sites I use regularly who could do a better job 🙂
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