Finally with a month of data under my belt I launched an AB test on the cocktail recommendation engine on Friday. The cocktail recipe the test group will see is shown below. Early indications are great with initiall navigation for visitors entering the site on these pages clearly influenced by the cocktail relationships shown. I will give more details of how to produce an accurate AB test via Google Analytics in another post (cos I am still figuring out a few of the kinks).
Yes I am using the new analytics. They look awesome and I am really really enjoying them. I will post the full results when I have them. The above is before the new analytics was released.
Posted by: alex | May 13, 2007 at 06:55 AM
Are you using the all new Analytics?
If not, check out the preview @ http://www.google.com/analytics/media/report_tour/feature_tour.html
Posted by: Keith Mander | May 12, 2007 at 07:26 AM