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Virginia Marketing

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Dave N

You are right, this is a post you should be proud of. The nuances of median and mean let alone frequency caps are completely lost on most advertisers, publishers and networks.

Your comment on nielsen reminded of a case I did on nielsen back in my consulting days. Their share calculations were done using a panel of approx 5000 families - statistically valid if you consider the population to be homogenous.

Most interesting was that their data wasn't the best available - but it was the standard, so billion dollar decisions were/are based on it. Kind of reminds me of the recent dust storm over Comscore.

Anyway, great post, well-illustrated with actual data.

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