Alex Schultz: APIs

Conan O'Brien Gathers 'Facebook Army' For Huge TV Comeback

"We have an army on Facebook who will do whatever it takes to make Conan #1 when he starts back up in September," he told HuffPo.

via www.businessinsider.com

This is a really great article to set you thinking about the leverage of social networking. With an audience of 400MM people now on Facebook and a system optimized for efficient flow of information great ideas and topics over which people are passionate can spread fast and get a huge support base. Those people who understand how to leverage the base (like Chris Hughes did for Obama) are going to do very well because of this!

Facebook Could Eat the Web - The Steve Rubel Lifestream

Like almost everyone else on the planet, it seems, I am spending more time on Facebook than any other site. The lone exception is Google. The reason I know this is that Safari, my browser, lists Facebook as my most visited site when I access its top sites feature.

via www.steverubel.com

I think this is a genuinely important article to read. One data point which doesn't get bandied about in the west is how vkontakte is something approaching half of the page views on the web in Russia and as such is altering the web landscape fundamentally across many web industries. The web is changing a lot as is media right now and the big trend is interactivity.

This becomes doubly interesting when you think about how in the past even with search engines everything is really content being shared to you and not content you participate in.

I am not sure how I am going to make the most of this but my next revision of cocktailmaking.co.uk is going to have social and connect deeply integrated into it. We'll see how that goes!