Cocktail season is upon us – thanksgiving and Halloween traffic comparisons for UK and US cocktails

This Friday I saw a nice spike in my Friday traffic to cocktailmaking.co.uk, the highest since Halloween and beyond that best since the summer cocktail period. I am excited the holiday cocktail season has begun.

I have included the traffic graph for my US traffic over the last two months below. One really fascinating thing for me is that Halloween is now a really big cocktail period and the fun co-incides with the weekend due to the holiday. You can also see that Thanksgiving is great for cocktails, there is a really clear midweek spike for thanksgiving which doesn’t fit the normal periodicity of my traffic (saturday and sunday high, mid-week low).

When you compare that to the UK traffic below you can clearly see no double spike around thanksgiving but everything else looking really similar (halloween is a little less pronounced)

I love looking at different countries and seeing how they vary and more importantly how similar they are. Much of my career I have talked to people who expound the differences between markets but so often with internet marketing countries are more similar than different.