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Alex Schultz

Category: internet marketing

  • Revver Blows Me Away Again

    I want revver to win in online video… badly. These guys do a really fantastic job on quite a few fronts. #1 they pay you a revenue share of the money they make with your content. #2 their product just works… no fuss no faff, upload your video and go. #3 they don’t shy away from user forums so I am confident can give my input and will be heard.

    They even have a developer program which I hadn’t even looked at man I have ideas how I can make money with that. Today’s post is however all about their analytics.

    They now offer me reports by video for the revenue I am making

    They also graphically displaying completion rates for videos.

    Using this data I can do a lot of optimization for my site of which videos to display and where. Ideally I would like to be able to do some more granular tracking by inserting my own tracking ID by which I can report as well. Perhaps some classes of user do not convert well into advertising dollars and so I shouldn’t show them a video. Perhaps some users only ever view videos and so I should put the video above the fold for that class of user. Who knows? I would love to track it.

    The future is bright for people exploring online videos to help improve user experience AND make money. Long live revver and their undeniable talent…

    Get my marketing cheat sheets at Click Here

  • Facebook Application Customer Support

    “Err whoops” is probably the best way to start this off. My websites have essentially no customer support, it is not a fact I am proud of but it is true. I don’t make enough money to quit my day job and work full time on the site, let alone employ a CS team. That being said I do get about one enquiry a week which generally I reply to and I have a few processes built to help me run through all the cocktails added and vet them. I kinda expected the same level of support would be needed for my facebook application. Boy was I wrong:

    I am daily receiving about 10-20 enquiries/feedback points/general CS issues for my app (and this is with only 1week of signed up users – 7000). This is great and I want it to continue. It means my app will be better and better as I implement what is asked for enough (and do so thoughtfully and well). Heck I use my own app a lot so it’d be nice to make it better. I do however have a day job and keeping on top of this as well as a HUGELY busy week at work leading up to eBay Dev Con and eBay Live 07 is pretty tough. Those of you looking for application improvements trust me they are coming but bear with me while I get over the hump of the next week!

    Get my marketing cheat sheets at Click Here

  • AdSense Dependant and Independant Variables

    Oh man this is a head screwer!

    For a while now I have been tracking two things which have a strong impact on my adsense earnings for any given adsense impression: How many pages a visitor has seen on my site and what site referred them to my site.

    Now I’ve been treating these variables as independant which means I have tracked them seperately assuming no interplay between the way these two variables impact my adsense clicks. This is moronic the variables couldn’t be more strongly tied together if the hypothesis I have for “why” google referred visitors have higher CTRs than non Google:

    If the first reason holds true then browsing through my site it is clear that the ads on the “paper blimp” page are v. different from the ads on the paper airplanes homepage. It would then also hold true that:

    If this holds true you would expect the drop off in the ctr for a google user to be far greater from the first page viewed to 4th page viewed than for a non google user. The good news is I can test this and see if these variables are independant and whether I should treat them as such but the bad news is I can’t kick this off until after eBay Live due to my commitments over the next month.

    Get my marketing cheat sheets at Click Here
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  • Fire the AT&T Internet Marketing team

    Today I was on my site when I saw the following ad:

    It says get “AT&T Yahoo! High speed internet pro” and the animation leading up to this was about digital music streaming and noted that AT&T Yahoo! was the fastest broadband you could get at that price.

    The ad took 20secs to load which doesn’t really convey that message and on checking the file it was a poorly optimized banner which was hugely bloated and it could have done the same job faster in gif (but it was in flash… which is usually better for this stuff). On watching the loading I noted the URL it was coming from was an AT&T url (not Burstmedia *hug*) and this was where the delay was.

    I decided to dig into burstmedia (who served this particular campaign to my site) and take a look at how I was being paid on the ad. I found the stats pretty quickly (Burst have a great interface) and I have shown this advert 71,017 times for which AT&T have paid me $117.89 (thank you very much lol) and it has been clicked on 51 times a 0.07% CTR when banner ads in this placement on my site average 1.52% CTR… (that means my average earning per click on this campaign is >$2, LOVE IT). I wonder if there is someone in the marketing team at AT&T wondering why the CTR is so low or the performance of internet marketing so bad??? I think the total kicker on this one for me is that the campaign has been running for 51days!!!

    I hope whoever is running this campaign learns something and if they don’t that they never, ever work for me.

    Get my marketing cheat sheets at Click Here