Chrome launched in 2008. I am lucky enough to have 300k visitors a month to my sites which is a decent sample size to get a read on a lot of things including browser market share. A while ago I did a post on browser market share over the last 4 years but now I just want to focus on Chrome.
Chrome share over time
The most interesting thing for me as an internet marketer is that this growth is not organic. Organic growth tends to look exponential… a great product spreads virally where the rate of growth grows exponentially and this growth is linear. This is a marketing driven product leveraged out of Google’s huge web audience promoting the browser.
Chrome is a home (not office) Software
Chrome’s lowest % use is the start of the business day on the east coast (6am PST 9am EST) and it’s peak use is overnight in the US when (most) people are at home with internet explorer the inverse.
IE just won’t die as long as IT departments rely on it so much but it is really getting crushed in the home market by chrome and everyone else. Outside of work hours there are now a few hours a day where internet explorer isn’t even the majority of visits anymore. That’s a huge shift.
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